American Express-Maker of Dreams or False Advertising?

The current American Express commercial promotes well known celebrities suggesting their success has something to do with their American Express card membership. And unfortunately for me, some of the spokespeople are those I admire, Dave Matthews, Michael Glaser, and Gwyneth Paltrow, not to mention it is somewhat of a disgrace to think American Express was responsible for Tina Turner leaving Ike. Let’s face reality, shall we? These people achieved success due to their own hard work and talent, and by no means American Express. To say that using your American Express card will make you famous, than I say hell, we all have a shot at being famous. I personally, would owe my success to Visa, but that is another blog.

Throughout the past week or so, there has been an onslaught of consumer complaints about American Express, mostly for denying charges. One article that prompted this blog was from a young man who had his credit limit cut in half, because American Express doesn’t like where he shopped. So let me repeat, because it bears repeating-American Express cut his credit card limit because they (American Express) didn’t like where he used his card. Where did he use his card? He used his card at Amazon, Ruby Tuesday, Wal-Mart and Starbucks. Apparently, one or more of these companies a poor repayment performance back to American Express. So, a consumer was being penalized for the performance of a retail store.

This is not the first story of I read about American Express. Another story recanted the saga of young entrepreneur using his American Express to travel. While on the road, American Express started denying charges making it difficult for the man to pay his hotel room and to even get home. This does not sound like much of a benefit.

Now granted, all this is due because of the state of our economy. Business is business and they have to do what it takes to survive, but a company that promotes itself as, “believing and offering freedom to its consumers,” is false advertising, especially when consumers can’t even shop at certain retail stores without having their limits cut and are denied charged to come home from a business trip.

I do have a suggestion, for all these credit card companies in this credit crunch. Instead of hiking the interest rates of consumers, slashing credit limits, denying charges, perhaps you can cut your advertising budgets. I imagine these very talented celebrities you hired for your commercials, number one, celebrities don’t need credit and two are probably very expensive. Cutting advertising would be a great place to start and that savings could be given to your costumers. So it really provokes the question, how much does American Express truly care for its costumers or is it false advertising?

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